Wake Tech Foundation

Challenge

How can the impact of a single donation, regardless of the size, capture the ripple effect between the student, the donor, the college, and community over a student’s lifetime? One touch has a cascading effect that links & touches the student, donor, college, and community with its ripples.

Collaborative Partnership & Ideation

By using USA Made stone, handcrafted to resemble NC river rocks- each stone was the size of a skipping stone, fitting perfectly into the donor’s hand. The symbolism of these rocks effectively conveys the message behind the ripple effect through the appearance, the feel, and the motion behind starting a ripple effect through a single choice. The rocks serve as a reminder of the impact of their philanthropic gesture.

Outcome

Our team's eye for design & creative marketing approach solved the campaign challenges & created a tangible reminder of a donor’s impact. The stones, as well as additional products provided by our team layered into the communications & outreach of the foundation's campaign helping them exceed their fundraising goals.