Town of Apex - Peak of Good Living

Challenge

Central to the Town of Apex’s identity is the trademarked phrase, the “Peak of Good Living”. How could we develop visual representations for the phrase and use that imagery on products to reflect the culture of the town, reward hometown spirit and demonstrate pride, as well as a sense of identity?

Collaborative Design & Partnership

Collaboration in the showroom & design studio with our team was an essential step. We discussed the challenges, objectives, and design concepts, as well as discussing the marketing, promotion & distribution processes. To appeal to a broader audience our task was to create two similar, yet distinctive logos, each reflecting in the imagery & font selection the essence of hometown spirit.

Impact

Products are sold through the town’s website store and through The Depot location & festivals held in Apex by the town & other local organizations. The popularity and demand for merchandise grows each year and earned our team a PPAI Silver Pyramid award in 2021 for Client Branding Program. The collaboration continues to celebrate the culture of the town, fostering a sense of unity & pride among those that love the peak! Brand enthusiasts proudly display the essence of what it means to be in the Peak of Good Living through promotional products, creating a successful & on-going marketing campaign.