Case Study:

Discovering the Peak Destination

The Back Story

After nineteen years of quietly creating graphic designs for all types of partnering brands, we designed a custom collection to celebrate our love of Apex, the destination of our hometown business. We crafted our signature line around the popularity of destination mugs. Any trip around Apex reinforces for both new & longtime residents & visitors why the town’s trademark phrase is the Peak of Good Living.

Our Objective

In strong communities, individuals feel a sense of belonging. A symbiotic relationship exists between entrepreneurs and their community. Each graphic element in our design captures our love of North Carolina, and specifically how we’re tied to Apex. Since planting our roots in 2007, we’ve been immersed in the fabric of what makes Apex special through service, community support and commerce with business partners. A thriving community draws tourism, which converts visitors to residents making Apex a hot destination.

Target

Residents and visitors love Apex. Businesses and non-profits are fortunate to be part of a community that cares about its neighbors. Our business is in the heart of Historic Downtown Apex, a go-to destination, for residents & visitors, these products celebrate what makes Apex special. In Olivia’s 150 reflection story, she captures the essence of what makes Apex home.

Solution

Visit our social media or the Why Partner page on our website to reinforce our community investment story. Crafting this signature collection rewards enthusiasts of the peak. The designs behind these products celebrate our journey in business, reinforcing that symbiotic relationships provide a critical balance in the community.

Bonus

Our team showcased our social side, with this holiday season sales video and in this video promoting our year-end philanthropy.

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